London, UK
Every Pilates
A fresh start for movement, community, and Pilates for every body.
Scope
Every Pilates, formerly known as Willow, needed a refresh to stand out in London’s competitive fitness space. Its owner, Coco Fletcher, was inspired by the inclusive, modern approach seen in the Australian Pilates industry and wanted to bring that same energy to her new Reformer Pilates studio on Northcote Road. With a new direction for her business, she was passionate about diving into a complete rebrand and naturally, a professional digital presence was needed to match her vision. Lucky us!
Digital Moves worked with Coco to develop a vibrant new brand identity, including a fresh name, a welcoming colour palette, and a sleek, user-friendly website. Integrated with Momence, the website makes it easy for new clients to book classes and navigate the studio’s offerings. Designed to prioritise Every Pilates’ stunning imagery and create an inviting digital space, the website ensures that anyone can explore and join the Every Pilates community – beginners and experts.
The new site launches ahead of Every Pilates’ grand opening in January 2025. Pretty damn exciting, right? We’ll definitely be visiting.
what we did
Web design
Web development
Momence integration
Branding
Colour palette
Fonts
ITC Garamond, Sohne SemiBold, Sohne Medium.
*Dramatically pats self on back*
“Digital Moves was the best investment I have ever made in my business. What can be an extremely stressful, overwhelming, and tedious task, Tess made creating a website so inspiring, exciting, and motivating. From the very first chat, she brought incredible energy and creativity to the table, and her passion for what she does is absolutely contagious. Tess didn’t just design a website – she created a digital space that truly captures the heart of my brand.
Every step of the process was a collaboration, and Tess’s ability to take my ideas and turn them into something even better was nothing short of magic. Beyond her creativity, her professionalism and organisational skills were exceptional, ensuring the process ran smoothly and efficiently. Her innovative approach and attention to detail left me feeling so excited and confident in the direction of my business. If you’re looking for a web developer who will not only deliver a beautiful and functional site but also make the journey enjoyable, Tess is your person. I can’t thank you enough, Tess, for bringing an even better version of my vision to life!”
– Madeline Kate, Photographer