Every Pilates, formerly known as Willow, needed a refresh to stand out in London’s competitive fitness space. Its owner, Coco Fletcher, was inspired by the inclusive, modern approach seen in the Australian Pilates industry and wanted to bring that same energy to her new Reformer Pilates studio on Northcote Road. With a new direction for her business, she was passionate about diving into a complete rebrand and naturally, a professional digital presence was needed to match her vision. Lucky us!

Digital Moves worked with Coco to develop a vibrant new brand identity, including a fresh name, a welcoming colour palette, and a sleek, user-friendly website. Integrated with Momence, the website makes it easy for new clients to book classes and navigate the studio’s offerings. Designed to prioritise Every Pilates’ stunning imagery and create an inviting digital space, the website ensures that anyone can explore and join the Every Pilates community – beginners and experts.

The new site launches ahead of Every Pilates’ grand opening in January 2025. Pretty damn exciting, right? We’ll definitely be visiting.