In November 2023, HUB Wellness Group rebranded and introduced its new business concept: HUB Skin, Wellness and Pilates, offering a holistic approach to overall well-being. With a mission to warmly welcome clients into their community, they provide a range of services designed to help individuals achieve a higher level of wellness.

HUB’s first challenge was finding the right web developer. As a result, they created a DIY website, hoping to reflect their brand messaging and showcase their services at every touchpoint. The team felt that their original website didn’t properly represent their business and its values, so a revamp was very much in order. Inspired by iconic beauty brands like the cult-classic Mecca and cosmetic manufacturer Bryhel, the goal was to develop a clean and sleek feel to the website without it feeling too clinical. We injected a playful feel with cream swatches, showcasing HUB’s rebranding colour palette in pops while maintaining a calm aesthetic. Equally important was to make user navigation super simple and – well – make it make sense! The result is a sleek, easy-to-use website that offers clients a breezy exploring and booking experience while shining a spotlight on their new branding and messaging.