Lizzie Mulherin approached Digital Moves with a vision we, quite literally, swooned over: a polished, editorial-style website to showcase her extensive body of work as a freelance feature writer, copywriter, and brand strategist. Lizzie’s previous website, built on WordPress (our frenemy), had become difficult to manage and no longer reflected the elite-level projects she had undertaken for clients like Viktoria & Woods and Synergie Skin. She needed a site that was easy to update, positioned her as an expert in her field, and helped generate leads for premium brand projects and her online course. She also knows that design (and copy, and strategy) is everything when it comes to selling who you are and what you do – so investing in a new website was definitely on her bingo card for 2024.

And so, we delivered. We created a sleek, high-end website design that balances clean editorial aesthetics with vibrant pops of colour, ensuring a captivating home for Lizzie’s words. The site includes a custom filter to let visitors explore her portfolio across publications, categories, and services with ease (essential when you’ve done so much incredible work), and by leveraging the Squarespace blog collection, we also boosted Lizzie’s SEO, increasing her online visibility to attract more high-calibre clients.

With her course seamlessly linked and her expertise on full display, Lizzie’s new website is a strategic – and aesthetic – powerhouse that will help grow her business for years to come.